Build your own no-website lead finder
A guide and a working script for freelance web designers. Type a suburb and a trade, get a scored list of businesses that have no website and a phone number, and know exactly what to say when you ring them.
A$49 once, no subscription
A written guide (about 5,000 words, as a PDF and as plain text) and a Python script you run on your own computer with your own free Google Places key.
Checkout is not switched on yet. The button asks for your email and you get the link the day it is.
What you get
- The method, start to finish, in plain words.
find.py: a working script, about 200 lines, Python plus one library. Suburb and trade in, CSV out.- A sample data file so you can run it before you have a Google key.
- The scoring rules, and why each one is there.
- The call script, the objection answers, the email and the SMS.
- The law, the Google terms, and the manners. What to never do.
What is inside
- Why businesses with no website are the best leads. The maths on a call list where every name already needs what you sell.
- Finding them with the Google Places API. Getting a key in ten minutes. What the free tier really covers (it is 1,000 requests a month for the fields you need, not 5,000; the guide shows the exact table). What one scan costs in requests and in dollars once you pass it.
- The scoring rules, in plain words. Why a mobile number beats a landline, why review count matters more than the star rating, why a Facebook page is not a website, and when to leave a business alone.
- The script. Installing Python, running
find.py, reading the CSV, and changing the rules to suit you. - The call. A script with an open, a gatekeeper line, the observation, the cost of doing nothing, the offer, and a close. Six objections and what to say. How to adapt it to your own voice and prices.
- The email and the SMS. Templates, and the rules for using them in Australia: consent, identification, a working opt-out. Written so you do not need a lawyer to follow them.
- What to never do. One message per business. No scraping into a database. No reselling the list. No pretending to be Google.
- Turning it into a habit. A weekly routine that fits around client work.
A taste: the scoring rules
This is the part of the guide that explains the score you see in the free tool. The script starts every business with no website and a phone number at 40 points, then:
- +15 if the number is a mobile. You reach the owner, not a receptionist. Most sole traders answer their own phone between jobs.
- Up to +25 for reviews, one point each. Reviews mean they have been trading a while and have customers who care. A business with 40 reviews and no website is leaving money on the table every day, and they know it.
- +10 for a rating of 4.5 or better, +5 for 4.0 to 4.4, and minus 20 under 3.5. A good business with no website is worth more to you than a bad one, because the site you build will actually get them work, and they will say so.
- +10 for no website at all, +5 for a social page only. A Facebook page counts as "they have tried". Easier to talk to, harder to convince.
The guide goes through each rule, why it is set where it is, and how to change it.
Who it is for
- Freelance web designers and one-person studios in Australia who can build a site and are short of people to build one for.
- People comfortable copying and pasting commands. You do not need to be a developer. If you have installed a plugin, you can do this.
- Anyone who would rather spend A$49 once than US$19 to US$199 a month on a search tool.
Who it is not for
- Anyone hoping for a list of leads. The guide has no leads in it. It shows you how to find your own, live, in any suburb.
- Agencies that want to send thousands of cold emails. The guide tells you why that is illegal in Australia and does not help you do it.
- Developers who already know the Places API. You could write the script yourself in an afternoon. The value is the method, the scoring and the call script.
- Anyone outside Australia. The API part works anywhere, but the law, the phone formats and the call script are Australian.
Honest notes
- Nobody has bought this yet. It is new. There are no testimonials on this page because there are none.
- The free tool on the front page runs the same code. Try it first. If the results look useful, the guide is how you run it yourself with no limits and full phone numbers, on your own key.
- Google's free tier changes. The guide states the numbers as at September 2026 and shows you where to check them.
- Refund: if you read it and it is not what this page says it is, reply to your receipt within 14 days and you get your money back.